The biggest problem of the old website was the outdated and Unintuitive architecture of information, Which made it difficult to find the content on the website.
We started our work from the UX stage during which we have prepared a completely new website structure.
Numerous meetings with the client helped us to understand the purpose of the new website and its target group, During the UX stage, We prepared several dozen large mockups that clearly and clearly present the construction of the new website.
On the basis, a completely new copywriting was also created.

The next stage of our work was the preparation of a new visual layer.

Having a ready structure of the website and full copywriting, we were able to start designing.

An important element of this stage was the preservation of the current visual identity that has existed since the company’s inception.

At the UI stage, a set of iconographies was also created that effectively presents selected content and allows it to be easily found on the website.

The project has kept its minimalist character, but it gained a lot of dynamism and modernity.

Our last stage of works was web development in the field of front-end and back-end using woo-commerce for Swatch purchase.

The whole has been addtionally optimized for SEO. We also took into account the full reesponsiveness, so that the site would behave perfectly and look on every possible device.