Nool By Hand, operating from noolbyhand.com, is a brand that specializes in providing sustainable clothing for women in India. A website that closely aligns with its brand image is vital to its customer experience.

This client partnered with Clear Estate of eCommerce designers for a redesign of their online store, which would preserve and reinforce the image, color, and design scheme of their brand as grounded but sophisticated. Our designers created a more modern homepage that was better brand-integrated and easier to navigate, featuring clean sections for featured products, top categories, and customer stories.

We also redesigned their category pages, product pages, and “About Us” page. As the “About Us” page is one of the most important pages on an eCommerce website, our designers were careful to sew elements of the brand into the layout, coloration, and fonts used on the page; we also included badges for navigation from the About page to other key pages, including the client’s blog and product categories.

We customized a Shopify theme both in front-end and back-end, the whole site has been additionally optimized for SEO. We also took into account the full responsiveness, so that the site would behave perfectly and look on every possible device.