Lead Generation
- Mapping the right offline & online marketing funnels for targeted sales prospects
- Effective content and media plan for channel outreach
- Track and optimising media channels
- Design and build of lead nurturing flow & behaviour patterns
Project Marketing
- Craft out the overall customer acquisition strategy
- An effective plan for NRI sales and marketing
- Help formulate guidelines on ‘Customer Experience’ across physical and digital touch-points
- Guide the team in defining the ‘customer journey’ and ‘information release strategy’ for both inbound and outbound engagement
- Review and realign plans and activities real-time during the initial phases of launch
- Review and provide guidance on deal-closure and advancement of purchase decision tactics
Branding
- Enable a clear understanding of the project (Affordable / Premium / Luxury) market
- Identify possible target segments basis detailed consumer understanding, research and interviews
- Evaluate and enable strategic alliances so as to strengthen the core proposition
- Help finalize Product definition and clarification – finishing touches to enhance the marketability of the product
- Sharpen the Brand Architecture so as to create maximum impact for the corporate and product brand
- Guide and help formulate the positioning of the brand to differentiate it clearly in the market
Advertising
- Review and monitor the creative development process
- Help evolve the advertising campaign for the project launch
- Guide in creating the entire collateral package across touchpoints
- Brochures
- Sales Presentations
- Website
- Digital documents
- Various forms and formats (eg. Site Visit form, sales review format)
- Site branding
- Customer experience enhancement collaterals